Fed: Australian tourism must adopt Olympic standards

AAP General News (Australia)
12-05-2000
Fed: Australian tourism must adopt Olympic standards

BRISBANE, Dec 5 AAP - The Olympic Games had increased international expectations of
Australia as a holiday destination, Australian Tourist Commission (ATC) managing director
John Morse said today.

Mr Morse said the Games had raised the bar on all aspects of tourism in Australia,
from service levels in hotels and restaurants to the friendliness and spirit of the people.

"What the world saw, heard and read about Sydney and Australia during the Olympics
is what the international visitors of the first decade of the new century will expect,"

Mr Morse said.

"We need to be able to deliver on the promise of a world's best tourism experience."

Mr Morse, who will stand down from his position in July next year, told a Tourism Taskforce's
Olympics `thank you' lunch in Sydney that the Games helped clear misconceptions about
Australia.

"Before the Games the world knew about the friendly Australian people and our great
natural attractions," he said.

"We are now known for our excellent organisational skills and first class infrastructure.

"This has many implications for tourism, particularly the multi-billion dollar business
tourism market, as well as the wider business community."

AAP ch/sc/mg

KEYWORD: OLY TOURISM

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